How to launch a MagSafe wallet influencer campaign

I launch a MagSafe wallet influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 22-34, already bounced off a cheap magnet that dropped cards in a checkout line and a leather folio they hated in a pocket, watches ‘my MagSafe wallet dropped my cards’ and checkout-line-panic videos after a store run. It stayed on the fridge magnet test and it still dumped my cards at the belt. They already tried a cheap magnet that dropped cards, a leather folio they hated in a pocket, and Apple’s wallet they would not pay for.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/magsafe-wallets. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would buy this SKU. It stayed on the fridge magnet test and it still dumped my cards at the belt. What they watch: dropped-cards, checkout-line-panic, cheap-magnet, pocket-bulk. Adjacent: checkout panic, dropped cards, not tech-haul. Reject: the tech-unboxer whose whole grid is every MagSafe SKU this week. Do not ask for an 8-wallet roundup. Ask them to walk to a store and pay.

Steal the shape at jumptrend.co/brief. A live wallet in stock, real MagSafe fit named on the page. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a live wallet in two colors, or a card holder that actually stays on a MagSafe phone. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone picking up cards off a grocery belt. Signal: the same checkout-dump face two store runs.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a tech-haul and you will bury the SKU. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small everyday-carry bio, not a gadget roundup Linktree. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a live wallet in two colors, or a card holder that actually stays on a MagSafe phone does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Tech-unboxers quote gadget-haul rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure Shop or site codes on a live color separately. Views are not UA. Unique codes, not a fridge-magnet test that is not a pocket.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. The wallet on a real phone at a real checkout. Stick it, go pay for something, show the cards still there, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.