How to write a MagSafe wallet creator brief

A MagSafe wallet creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 22-34, already bounced off a cheap magnet that dropped cards in a checkout line and a leather folio they hated in a pocket, watches ‘my MagSafe wallet dropped my cards’ and checkout-line-panic videos after a store run.

Problem in their mouth: It stayed on the fridge magnet test and it still dumped my cards at the belt.

Already tried: a cheap magnet that dropped cards, a leather folio they hated in a pocket, and Apple’s wallet they would not pay for.

Watch: dropped-cards, checkout-line-panic, cheap-magnet, pocket-bulk.

Reject: the tech-unboxer whose whole grid is every MagSafe SKU this week.

Adjacent: checkout panic, dropped cards, not tech-haul.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live wallet in two colors, or a card holder that actually stays on a MagSafe phone. A live wallet in stock, real MagSafe fit named on the page.

CTA: Stick it, go pay for something, show the cards still there, drop the code.

Forbid: Do not ask for an 8-wallet roundup. Ask them to walk to a store and pay. No medical claims. No fake “not sponsored” energy when you paid them.

The wallet on a real phone at a real checkout. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #magsafe. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone picking up cards off a grocery belt.

Dropped-card rants already have the audience; a live color that stays on is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for MagSafe wallets