First match-3 puzzle games campaign checklist

A first match-3 puzzle games campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a board, not a cartoon trailer actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 25-45, already bounced off a match-3 that nickel-and-dimed lives and a board that took 3 minutes to load on the subway, watches ‘I am out of lives at 8:12’ and subway-puzzle videos on a commute.
Write the problem in their mouth: I had 12 minutes and the game wanted 30 for a life.
Write what they already quit: a match-3 that gated lives, a board that loaded for 3 minutes, and a web puzzle they outgrew.
Write what they watch: out-of-lives, subway-load-times, nickel-and-dime, ‘the board is ads now’.
Write the reject: the family-app reviewer who only posts preschool games.
Write adjacent so the phone does not smear: subway commute, lives-gate rage, not kids’ games.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone staring at a lives timer on a 12-minute subway ride. Signal: the same lives-timer face two commutes.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #match3 as a roster method.
Email. The contact is usually in a small commute-puzzle bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Family reviewers quote kids-app rates you cannot use.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A first board they can finish on a commute.
Tell them what to film: install, finish one board on a 12-minute ride, drop the code. Do not ask them to quote downloads. Ask them to finish a board on a commute.
Give each creator their own code. Unique App Store codes, not a lives-screenshot meme.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a preschool game and you will leave the subway adult. No demo. No download guarantee. You approve every creator and every rate.

Lives-gate rants already have the audience; a first board they can finish on a subway is the demo.

First match-3 puzzle games campaign checklist

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