How to launch a match-3 puzzle game influencer campaign

I launch a match-3 puzzle game influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 25-45, already bounced off a match-3 that nickel-and-dimed lives and a board that took 3 minutes to load on the subway, watches ‘I am out of lives at 8:12’ and subway-puzzle videos on a commute. I had 12 minutes and the game wanted 30 for a life. They already tried a match-3 that gated lives, a board that loaded for 3 minutes, and a web puzzle they outgrew.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/match-3-puzzles. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would actually play the first session. I had 12 minutes and the game wanted 30 for a life. What they watch: out-of-lives, subway-load-times, nickel-and-dime, ‘the board is ads now’. Adjacent: subway commute, lives-gate rage, not kids’ games. Reject: the family-app reviewer who only posts preschool games. Do not ask them to quote downloads. Ask them to finish a board on a commute.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a board, not a cartoon trailer. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a live match-3 with a first board that is not a 3-minute load, or a puzzle that does not gate lives behind a timer you cannot beat. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone staring at a lives timer on a 12-minute subway ride. Signal: the same lives-timer face two commutes.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a preschool game and you will leave the subway adult. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small commute-puzzle bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a live match-3 with a first board that is not a 3-minute load, or a puzzle that does not gate lives behind a timer you cannot beat does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Family reviewers quote kids-app rates you cannot use. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a lives-screenshot meme.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A first board they can finish on a commute. Install, finish one board on a 12-minute ride, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.