How to write a match-3 puzzle game creator brief

A match-3 puzzle game creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 25-45, already bounced off a match-3 that nickel-and-dimed lives and a board that took 3 minutes to load on the subway, watches ‘I am out of lives at 8:12’ and subway-puzzle videos on a commute.

Problem in their mouth: I had 12 minutes and the game wanted 30 for a life.

Already tried: a match-3 that gated lives, a board that loaded for 3 minutes, and a web puzzle they outgrew.

Watch: out-of-lives, subway-load-times, nickel-and-dime, ‘the board is ads now’.

Reject: the family-app reviewer who only posts preschool games.

Adjacent: subway commute, lives-gate rage, not kids’ games.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live match-3 with a first board that is not a 3-minute load, or a puzzle that does not gate lives behind a timer you cannot beat. A live listing whose first screenshot is a board, not a cartoon trailer.

CTA: Install, finish one board on a 12-minute ride, drop the code.

Forbid: Do not ask them to quote downloads. Ask them to finish a board on a commute. No medical claims. No fake “not sponsored” energy when you paid them.

A first board they can finish on a commute. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #match3. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone staring at a lives timer on a 12-minute subway ride.

Lives-gate rants already have the audience; a first board they can finish on a subway is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for match-3 puzzle games