Match-3 puzzle games vs a hashtag list

A hashtag list for match-3 puzzle games is a vocabulary tool. It is not a roster. I still scroll as the person who would actually play the first session on a fresh account.

People tag #match3 when they want brands to find them. That is a real behavior. It is also why the list looks public. Another shop emailed a version of it last Tuesday.

The person: US English, 25-45, already bounced off a match-3 that nickel-and-dimed lives and a board that took 3 minutes to load on the subway, watches ‘I am out of lives at 8:12’ and subway-puzzle videos on a commute. They watch out-of-lives, subway-load-times, nickel-and-dime, ‘the board is ads now’. Example: someone staring at a lives timer on a 12-minute subway ride. The same lives-timer face two commutes.

How I actually use a tag, then ignore it

Hashtag search is cheap and fast. You will learn the words. You will also meet the family-app reviewer who only posts preschool games, because that is who buys the tag.

Then I switch to the feed. Fresh account. Real phones. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that, $700 a post for 1k views is a money sink.

Like a preschool game and you will leave the subway adult. Scout is $1,500/month because some founders will still want the list without becoming a hashtag intern.

When a hashtag is enough

If you are learning that subway commute, lives-gate rage, not kids’ games is next to out-of-lives, subway-load-times, nickel-and-dime, ‘the board is ads now’, a tag is enough. If you are about to spend talent money, it is not.

The catalog is family-app reviewers and launch recappers.

I wrote the method at How we find creators by scrolling a real TikTok avatar. Money page: jumptrend.co/for/match-3-puzzles.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for match-3 puzzle games