What match-3 puzzle games creators charge

I do not have a rate card for match-3 puzzle games and I will not invent one. What I have is a filter and a deal shape.

The filter: roughly 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink. Family reviewers quote kids-app rates you cannot use.

The deal shape: pay $X for N posts with a Minimum View Guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those so you hit your CPM. Creator compensation is extra on every JumpTrend plan. Scout is $1,500. Outreach is $2,500. Dealmaker is $5,000. Those numbers are for matching, contacting, and paper. Talent is a separate invoice you approve.

Why email is where the money-sink happens

I prefer email. The contact is usually in a small commute-puzzle bio. Don’t start the deal over email. Ask for the phone number. If they won’t, move on. Talking deal over email is how you get the first number. On a call I can explain a floor of views. Over email you just get “$700 a post.”

Lives-gate rants already have the audience; a first board they can finish on a subway is the demo.

What not to pay for

A cartoon trailer with no board. Do not ask them to quote downloads. Ask them to finish a board on a commute. Skip the family-app reviewer who only posts preschool games.

The catalog is family-app reviewers and launch recappers.

What I actually measure

Unique App Store codes, not a lives-screenshot meme. App Store installs with a unique custom code. No download guarantee. No demo.

If they think the offer is too low, keep the same CPM and just up the numbers. Increasing your CPM should almost never be an option if it makes the product unprofitable. Move on. If you do this right, ie at scale, you will have many other creators to choose from.

Money page: jumptrend.co/for/match-3-puzzles.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for match-3 puzzle games