First matcha kits campaign checklist

A first matcha kits campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live kit in stock as a set actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 20-32, already bounced off a cafe $7 matcha and a grocery powder that clumped, watches ‘this grocery matcha is dust’ and whisk-fail videos at a kitchen counter.
Write the problem in their mouth: I paid cafe prices in my kitchen because the powder would not dissolve.
Write what they already quit: a $7 cafe, grocery powder that clumped, and a whisk they did not know how to use.
Write what they watch: clumpy-dust, $7-cafe-rage, whisk-fail, ‘I miss the cafe and I will not pay it daily’.
Write the reject: the 900k cafe-hopping matcha creator who will not whisk at home.
Write adjacent so the phone does not smear: counter whisk, clump rage, not cafe interiors.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone showing clumps stuck to the side of a glass. Signal: the same clump-glass face two mornings.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #matcha as a roster method.
Email. The contact is usually in a small home-whisk bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Cafe-hoppers quote travel rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
The tin and whisk on a real counter.
Tell them what to film: whisk the live tin, show no clumps, drop the code. Do not ask for a cafe crawl. Ask them to whisk the live tin at home.
Give each creator their own code. Unique codes, not a cafe pour with no kit.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a cafe interior and you will leave the clump people. No demo. No download guarantee. You approve every creator and every rate.

Clump rants already have the audience; a live tin-plus-whisk they can finish at a counter is the demo.

First matcha kits campaign checklist

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