How to find matcha kits TikTok creators

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for matcha kits creators. I try to put myself in the shoes of the person who would buy this SKU: US English, 20-32, already bounced off a cafe $7 matcha and a grocery powder that clumped, watches ‘this grocery matcha is dust’ and whisk-fail videos at a kitchen counter. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open #matcha and call the spreadsheet research.

They watch clumpy-dust, $7-cafe-rage, whisk-fail, ‘I miss the cafe and I will not pay it daily’. They already tried a $7 cafe, grocery powder that clumped, and a whisk they did not know how to use. Adjacent is counter whisk, clump rage, not cafe interiors. Skip the 900k cafe-hopping matcha creator who will not whisk at home.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same clump-glass face two mornings. The example I want in my head: someone showing clumps stuck to the side of a glass.

Clump rants already have the audience; a live tin-plus-whisk they can finish at a counter is the demo.

Doing this by hand is kind of soul-crushing. Like a cafe interior and you will leave the clump people. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the 900k cafe-hopping matcha creator who will not whisk at home. Also skip anyone whose last dozen posts are collab ads and who has never talked about clumpy-dust, $7-cafe-rage, whisk-fail, ‘I miss the cafe and I will not pay it daily’.

If they only exist under #matcha, they wanted brands to find them. That is not who is being served to the person who would buy this SKU tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. Cafe-hoppers quote travel rates. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/matcha-kits.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for matcha kits