How to write a matcha kit creator brief

A matcha kit creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 20-32, already bounced off a cafe $7 matcha and a grocery powder that clumped, watches ‘this grocery matcha is dust’ and whisk-fail videos at a kitchen counter.

Problem in their mouth: I paid cafe prices in my kitchen because the powder would not dissolve.

Already tried: a $7 cafe, grocery powder that clumped, and a whisk they did not know how to use.

Watch: clumpy-dust, $7-cafe-rage, whisk-fail, ‘I miss the cafe and I will not pay it daily’.

Reject: the 900k cafe-hopping matcha creator who will not whisk at home.

Adjacent: counter whisk, clump rage, not cafe interiors.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live ceremonial tin plus whisk, or a kit that is in stock as a set. A live kit in stock as a set.

CTA: Whisk the live tin, show no clumps, drop the code.

Forbid: Do not ask for a cafe crawl. Ask them to whisk the live tin at home. No medical claims. No fake “not sponsored” energy when you paid them.

The tin and whisk on a real counter. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #matcha. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone showing clumps stuck to the side of a glass.

Clump rants already have the audience; a live tin-plus-whisk they can finish at a counter is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for matcha kits