Niche
How to find matcha kits Instagram creators
I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.
The person: US English, 20-32, already bounced off a cafe $7 matcha and a grocery powder that clumped, watches ‘this grocery matcha is dust’ and whisk-fail videos at a kitchen counter. They watch clumpy-dust, $7-cafe-rage, whisk-fail, ‘I miss the cafe and I will not pay it daily’. They already tried a $7 cafe, grocery powder that clumped, and a whisk they did not know how to use. Skip the 900k cafe-hopping matcha creator who will not whisk at home.
Instagram is cafe stills; TikTok at the counter is the clump. Email the counter.
What I actually do on Instagram
Fresh account. Real phones. I try to put myself in the shoes of the person who would buy this SKU. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
Example I want to see: someone showing clumps stuck to the side of a glass. Signal: the same clump-glass face two mornings.
I prefer email. The contact is usually in a small home-whisk bio. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.
Reels vs FYP
TikTok’s For You is a night session for clumpy-dust, $7-cafe-rage, whisk-fail, ‘I miss the cafe and I will not pay it daily’. Instagram still has a grid, a bio, and a Shop sticker. Instagram is cafe stills; TikTok at the counter is the clump. Email the counter.
Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Like a cafe interior and you will leave the clump people. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.
The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/matcha-kits.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for matcha kits