How to find meal kit brands Instagram creators

I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.

The person: the client’s customer is US English, 28-42, already bounced off HelloFresh they cancelled after the fridge filled with plastic and a grocery delivery that still required cooking at 8pm, watches ‘I cancelled HelloFresh’ and 8pm-what-is-for-dinner videos after work. They watch HelloFresh-cancel, 8pm-dinner-panic, fridge-full-of-plastic, ‘I still had to cook’. They already tried HelloFresh they cancelled, a grocery delivery that still meant 8pm cooking, and frozen trays they felt sad eating. Skip the homesteading creator who will mock a kit on principle.

Instagram is studio-kitchen reels; TikTok at 8pm is the panic. Email the panic.

What I actually do on Instagram

Fresh account. Real phones. I try to put myself in the shoes of your client’s customer. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Example I want to see: someone opening a fridge of uncooked kit bags on trash night. Signal: the same 8pm-panic face two weeknights.

I prefer email. The contact is usually in a bio that is not a 6-kit Linktree. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.

Reels vs FYP

TikTok’s For You is a night session for HelloFresh-cancel, 8pm-dinner-panic, fridge-full-of-plastic, ‘I still had to cook’. Instagram still has a grid, a bio, and a Shop sticker. Instagram is studio-kitchen reels; TikTok at 8pm is the panic. Email the panic.

Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.

Like a homestead sourdough and you will leave the 8pm panic. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.

The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/meal-kits.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for meal kit brands