First meditation apps campaign checklist

A first meditation apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a timer, not a library of 400 courses actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 27-40, already bounced off Headspace subscriptions and a singing-bowl they used twice, watches ‘meditation apps made me worse’ and panic-at-2am videos with the phone brightness down.
Write the problem in their mouth: The voice started talking about my inner child and I closed the app angrier than I opened it.
Write what they already quit: Headspace, Calm’s sleep stories they skipped, and a singing bowl in a closet.
Write what they watch: Headspace cancellation rants, panic-at-2am, ‘guided voice I cannot stand’, silent-timer demos.
Write the reject: the 500k breathwork coach selling a retreat in the caption of every sit.
Write adjacent so the phone does not smear: insomnia adjacent, not manifestation or crystal shops.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone muting a guided voice 40 seconds in and just staring at a clock. Signal: the same mute-the-guide face after midnight, twice in a week.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #meditationapp as a roster method.
Email. The contact is usually in a bio that also books 1:1 coaching; say you are buying a timer demo, not a package. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Retreat sellers quote wellness-brand rates for a talking-head sit.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A working sit they can finish tonight without an account wall.
Tell them what to film: open the timer, sit two minutes, no voice. If they cannot start without an account, stop. Do not ask them to film a 20-minute sit or a before-after glow. Ask them to start the timer and shut up.
Give each creator their own code. Unique App Store codes, not a ‘I needed this’ comment under a panic video.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like one manifestation video and you will never see a silent sit again. No demo. No download guarantee. You approve every creator and every rate.

The people who hate the guided voice already have the audience; a silent timer is the punchline they can film.

First meditation apps campaign checklist

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