Niche
What meditation apps creators charge
I do not have a rate card for meditation apps and I will not invent one. What I have is a filter and a deal shape.
The filter: roughly 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink. Retreat sellers quote wellness-brand rates for a talking-head sit.
The deal shape: pay $X for N posts with a Minimum View Guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those so you hit your CPM. Creator compensation is extra on every JumpTrend plan. Scout is $1,500. Outreach is $2,500. Dealmaker is $5,000. Those numbers are for matching, contacting, and paper. Talent is a separate invoice you approve.
Why email is where the money-sink happens
I prefer email. The contact is usually in a bio that also books 1:1 coaching; say you are buying a timer demo, not a package. Don’t start the deal over email. Ask for the phone number. If they won’t, move on. Talking deal over email is how you get the first number. On a call I can explain a floor of views. Over email you just get “$700 a post.”
The people who hate the guided voice already have the audience; a silent timer is the punchline they can film.
What not to pay for
A cinematic sunrise sit with no timer on screen. Do not ask them to film a 20-minute sit or a before-after glow. Ask them to start the timer and shut up. Skip the 500k breathwork coach selling a retreat in the caption of every sit.
The catalog is wellness coaches and breathwork retreats, not a utility timer.
What I actually measure
Unique App Store codes, not a ‘I needed this’ comment under a panic video. App Store installs with a unique custom code. No download guarantee. No demo.
If they think the offer is too low, keep the same CPM and just up the numbers. Increasing your CPM should almost never be an option if it makes the product unprofitable. Move on. If you do this right, ie at scale, you will have many other creators to choose from.
Money page: jumptrend.co/for/meditation-apps.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for meditation apps