First merge garden games campaign checklist

A first merge garden games campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a merge, not a cinematic garden actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 28-48, already bounced off a merge that energy-gated every merge and a garden that was a wait timer, watches ‘I am waiting two hours to merge’ and evening-couch-garden videos after dishes.
Write the problem in their mouth: I did the dishes and the game wants two hours before I can merge again.
Write what they already quit: a merge that energy-gated, a garden that was a wait timer, and a web merge they outgrew.
Write what they watch: energy-gate, two-hour-wait, evening-couch, ‘the garden is a timer’.
Write the reject: the 800k merge-game recapper whose videos are launch trailers.
Write adjacent so the phone does not smear: after-dishes couch, energy-gate, not kids’ merge.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone staring at an energy timer after dinner. Signal: the same energy-timer face two evenings.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #mergegame as a roster method.
Email. The contact is usually in a small couch-game bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Recappers quote launch rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A first board they can play after dishes.
Tell them what to film: install, merge after dishes, show the energy is not the game, drop the code. Do not ask them to quote a CPI. Ask them to merge after dishes without a two-hour wait.
Give each creator their own code. Unique App Store codes, not a trailer view.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a kids’ merge and you will leave the after-dishes adult. No demo. No download guarantee. You approve every creator and every rate.

Energy-gate rants already have the audience; a first board they can merge after dishes is the demo.

First merge garden games campaign checklist

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