How to launch a merge garden game influencer campaign

I launch a merge garden game influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 28-48, already bounced off a merge that energy-gated every merge and a garden that was a wait timer, watches ‘I am waiting two hours to merge’ and evening-couch-garden videos after dishes. I did the dishes and the game wants two hours before I can merge again. They already tried a merge that energy-gated, a garden that was a wait timer, and a web merge they outgrew.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/merge-garden-games. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would actually play the first session. I did the dishes and the game wants two hours before I can merge again. What they watch: energy-gate, two-hour-wait, evening-couch, ‘the garden is a timer’. Adjacent: after-dishes couch, energy-gate, not kids’ merge. Reject: the 800k merge-game recapper whose videos are launch trailers. Do not ask them to quote a CPI. Ask them to merge after dishes without a two-hour wait.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a merge, not a cinematic garden. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a live merge with a first board that is not an energy gate, or a garden that does not require a 2-hour wait to merge. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone staring at an energy timer after dinner. Signal: the same energy-timer face two evenings.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a kids’ merge and you will leave the after-dishes adult. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small couch-game bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a live merge with a first board that is not an energy gate, or a garden that does not require a 2-hour wait to merge does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Recappers quote launch rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a trailer view.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A first board they can play after dishes. Install, merge after dishes, show the energy is not the game, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.