How to write a merge garden game creator brief

A merge garden game creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 28-48, already bounced off a merge that energy-gated every merge and a garden that was a wait timer, watches ‘I am waiting two hours to merge’ and evening-couch-garden videos after dishes.

Problem in their mouth: I did the dishes and the game wants two hours before I can merge again.

Already tried: a merge that energy-gated, a garden that was a wait timer, and a web merge they outgrew.

Watch: energy-gate, two-hour-wait, evening-couch, ‘the garden is a timer’.

Reject: the 800k merge-game recapper whose videos are launch trailers.

Adjacent: after-dishes couch, energy-gate, not kids’ merge.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live merge with a first board that is not an energy gate, or a garden that does not require a 2-hour wait to merge. A live listing whose first screenshot is a merge, not a cinematic garden.

CTA: Install, merge after dishes, show the energy is not the game, drop the code.

Forbid: Do not ask them to quote a CPI. Ask them to merge after dishes without a two-hour wait. No medical claims. No fake “not sponsored” energy when you paid them.

A first board they can play after dishes. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #mergegame. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone staring at an energy timer after dinner.

Energy-gate rants already have the audience; a first board they can merge after dishes is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for merge garden games