Niche
Merge garden games influencer campaign
A merge garden game influencer campaign is a time-boxed set of paid or seeded posts by named creators, meant to put a product like a live merge with a first board that is not an energy gate, or a garden that does not require a 2-hour wait to merge in front of people who already watch energy-gate, two-hour-wait, evening-couch, ‘the garden is a timer’. The intended outcome is App Store installs with a unique custom code, not a vanity view count.
It is not a hashtag, not a Product Hunt day, and not an always-on ambassador CRM. Seeding and paid posts can both sit inside a campaign. Mixing the ask without saying so is how people feel tricked.
Why the word gets used loosely in merge garden games
Search results treat “influencer campaign” as a venue: post a brief on a marketplace, filter a database, hire an agency, or buy a seat on a Shopify gifting tool. Those are places you might run a campaign. They are not the campaign.
In merge garden games the usual stall is different. The catalog is launch recappers and family-app lists. A database will tell you who exists. It will not tell you who is being served a video like someone staring at an energy timer after dinner.
A campaign has a who, a brief, a list, an offer, paper, an install or purchase path, and a written decision for what happens after the posts. Missing any of those, you had a spreadsheet.
What has to exist before anyone posts
A live listing whose first screenshot is a merge, not a cinematic garden. Creators cannot fix packaging. Do not ask them to quote a CPI. Ask them to merge after dishes without a two-hour wait.
An avatar sentence. I did the dishes and the game wants two hours before I can merge again. They already tried a merge that energy-gated, a garden that was a wait timer, and a web merge they outgrew. They watch energy-gate, two-hour-wait, evening-couch, ‘the garden is a timer’. Adjacent is after-dishes couch, energy-gate, not kids’ merge. Skip the 800k merge-game recapper whose videos are launch trailers.
A list with a source. Recurrence in a live TikTok or Instagram session is a different filter than #mergegame.
An offer, in writing. A first board they can play after dishes.
A measurement decision. Unique App Store codes, not a trailer view. A cinematic garden with no merge.
How JumpTrend sits next to the word
JumpTrend is a matching product for this loop, not a marketplace and not a download promise. You define the avatar. It scrolls TikTok and Instagram on real phones as that person. Scout is $1,500/month for the list. Outreach is $2,500/month if contacting and follow-up should not be your job. Dealmaker is $5,000/month if the yes should not live in DMs. Creator compensation is extra. No demo. No download guarantee.
The product page for launching this as a job is jumptrend.co/for/merge-garden-games. The general sequence is How to launch an influencer campaign.
FAQ
Is a merge garden game influencer campaign the same as a paid-social campaign? No. Paid social buys an auction object in Ads Manager. A merge garden game influencer campaign buys a person posting to people who already watch energy-gate, two-hour-wait, evening-couch, ‘the garden is a timer’. They can share a hook. They are not the same invoice.
How many creators make a campaign? Enough names you can actually email. Eight to a few dozen is a usable first loop. One expensive mid-tier is a bet, not a campaign.
Do I need a marketplace? No. The catalog is launch recappers and family-app lists. A campaign can start from a feed session.
Does JumpTrend guarantee views or downloads? No. Talent is extra. You approve every creator and every rate.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for merge garden games