How to find mushroom coffee TikTok creators

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for mushroom coffee creators. I try to put myself in the shoes of the person who would buy this SKU: US English, 24-38, already bounced off a grocery bag and a mushroom mix that tasted like dirt, watches ‘this mushroom coffee tastes like dirt’ and 2pm-crash videos at a desk, no medical claims. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open #mushroomcoffee and call the spreadsheet research.

They watch dirt-taste, 2pm-crash, ‘I miss coffee’, tin-under-the-sink. They already tried a dirt-taste mix, grocery coffee they miss, and a tin under the sink. Adjacent is dirt taste, 2pm desk, not nootropic stacks. Skip the biohacker whose mushroom coffee is one of 20 supplements.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same dirt-taste face two mornings. The example I want in my head: someone sipping, making a face, and pouring it out.

Dirt-taste rants already have the audience; a live blend they will finish is the demo. No focus or immune claims.

Doing this by hand is kind of soul-crushing. Like a 20-supplement stack and you will leave the dirt-taste people. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the biohacker whose mushroom coffee is one of 20 supplements. Also skip anyone whose last dozen posts are collab ads and who has never talked about dirt-taste, 2pm-crash, ‘I miss coffee’, tin-under-the-sink.

If they only exist under #mushroomcoffee, they wanted brands to find them. That is not who is being served to the person who would buy this SKU tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. Biohackers quote supplement-haul rates. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/mushroom-coffee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for mushroom coffee