How to write a mushroom coffee creator brief

A mushroom coffee creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 24-38, already bounced off a grocery bag and a mushroom mix that tasted like dirt, watches ‘this mushroom coffee tastes like dirt’ and 2pm-crash videos at a desk, no medical claims.

Problem in their mouth: I wanted coffee and I got dirt, and I still crashed at 2.

Already tried: a dirt-taste mix, grocery coffee they miss, and a tin under the sink.

Watch: dirt-taste, 2pm-crash, ‘I miss coffee’, tin-under-the-sink.

Reject: the biohacker whose mushroom coffee is one of 20 supplements.

Adjacent: dirt taste, 2pm desk, not nootropic stacks.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live tin of the current roast-blend, or a sample that is actually in stock. A live blend in stock, no disease claims on the PDP.

CTA: Brew it, say if it tastes like coffee, drop the code. No outcomes.

Forbid: Do not ask them to claim focus, immunity, or a cure. Ask them to drink it and say if it tastes like coffee. No medical claims. No fake “not sponsored” energy when you paid them.

The tin at a real desk, a real mug. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #mushroomcoffee. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone sipping, making a face, and pouring it out.

Dirt-taste rants already have the audience; a live blend they will finish is the demo. No focus or immune claims.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for mushroom coffee