First natural deodorant brands campaign checklist

A first natural deodorant brands campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm the client’s live stick, in stock actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: the client’s customer is US English, 22-36, already bounced off a ‘natural’ stick that failed on a commute and a clinical they went back to, watches ‘natural deodorant failed me on the train’ and pit-rash videos after a hot day, no medical claims.
Write the problem in their mouth: It was natural and I still did not make it to the office.
Write what they already quit: a natural stick that failed on a commute, a clinical they went back to, and a Mag stick they hated the scent of.
Write what they watch: train-fail, pit-rash, ‘I went back to clinical’, scent-too-loud.
Write the reject: the 1M GRWM whose deodorant is one of 40 PR items.
Write adjacent so the phone does not smear: commute fail, rash talk without diagnosis, not GRWM hauls.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone getting off a train and naming the stick that did not make it. Signal: the same train-fail face two hot days.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #naturaldeodorant as a roster method.
Email. The contact is usually in a small commute-vlog bio, not a PR house. Name a real video. Ask for the phone number.
If they won’t give a number, move on. GRWM accounts quote beauty-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
The stick on a real commute day, not a bathroom unboxing only.
Tell them what to film: wear it on the commute, report if it made it, drop the code. No medical language. Do not ask them to claim it cured a rash. Ask them to wear it on a real commute.
Give each creator their own code. Unique codes, not a bathroom unboxing.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a 40-item GRWM and you will leave the train-fail. No demo. No download guarantee. You approve every creator and every rate.

Train-fail videos already have the audience; a live scent that survives a commute is the only honest demo.

First natural deodorant brands campaign checklist

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