Niche

How to find natural deodorant brands TikTok creators

Creator-powered user acquisition

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for natural deodorant brands creators. I try to put myself in the shoes of your client’s customer: the client’s customer is US English, 22-36, already bounced off a ‘natural’ stick that failed on a commute and a clinical they went back to, watches ‘natural deodorant failed me on the train’ and pit-rash videos after a hot day, no medical claims. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open #naturaldeodorant and call the spreadsheet research.

They watch train-fail, pit-rash, ‘I went back to clinical’, scent-too-loud. They already tried a natural stick that failed on a commute, a clinical they went back to, and a Mag stick they hated the scent of. Adjacent is commute fail, rash talk without diagnosis, not GRWM hauls. Skip the 1M GRWM whose deodorant is one of 40 PR items.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same train-fail face two hot days. The example I want in my head: someone getting off a train and naming the stick that did not make it.

Train-fail videos already have the audience; a live scent that survives a commute is the only honest demo.

Doing this by hand is kind of soul-crushing. Like a 40-item GRWM and you will leave the train-fail. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the 1M GRWM whose deodorant is one of 40 PR items. Also skip anyone whose last dozen posts are collab ads and who has never talked about train-fail, pit-rash, ‘I went back to clinical’, scent-too-loud.

If they only exist under #naturaldeodorant, they wanted brands to find them. That is not who is being served to your client’s customer tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. GRWM accounts quote beauty-haul rates. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/natural-deodorant.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for natural deodorant brands