First NCLEX prep apps campaign checklist

A first NCLEX prep apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a question plus a rationale, not a pass-rate banner actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English nursing student, 21-30, already bounced off UWorld they cannot afford this month and a YouTube NCLEX they half-sleep through, watches ‘UWorld is a second rent’ and post-shift-question videos in scrubs in a car.
Write the problem in their mouth: I just worked 12 hours and the Qbank wants another rent payment before I can do 10 questions.
Write what they already quit: UWorld they cannot afford this month, YouTube NCLEX they sleep through, and a paper Qbank they cannot carry.
Write what they watch: UWorld-is-rent, post-shift-questions, ‘I fall asleep in the YouTube’, car-scrubs.
Write the reject: the 400k NCLEX-guru selling a $400 course in every video.
Write adjacent so the phone does not smear: post-shift car, rent-priced Qbanks, not guru courses.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone in scrubs in a parking lot closing a $400 paywall. Signal: the same parking-lot-scrubs face two post-shifts.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #nclex as a roster method.
Email. The contact is usually in a small nursing-student bio, not a course checkout. Name a real video. Ask for the phone number.
If they won’t give a number, move on. NCLEX gurus quote course prices.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
10 questions they can finish in a car after a shift.
Tell them what to film: do 10 questions in the car, read one rationale, drop the code. No outcomes. Do not ask them to claim they passed because of you. Ask them to do 10 questions after a shift.
Give each creator their own code. Unique App Store codes, not a fake pass rate.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a guru course and you will leave the parking-lot scrubs. No demo. No download guarantee. You approve every creator and every rate.

UWorld-is-rent rants already have the audience; a question they can finish after a shift is the product. No pass-rate claims.

First NCLEX prep apps campaign checklist

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