How to write a newsletter tool creator brief

A newsletter tool creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English writer, 26-40, already bounced off Substack’s discovery they never got and Mailchimp’s editor they hate, watches ‘Substack took a cut and gave me no readers’ and ‘I still write in Notes’ videos on Sunday afternoon.

Problem in their mouth: I write every Sunday and the tool takes a cut to show me to nobody.

Already tried: Substack they feel taxed by, Mailchimp they open with dread, and a Google Doc they paste into Gmail.

Watch: Substack-cut rants, Mailchimp-editor hate, ‘I have 400 true fans’, Notes-to-email workflows.

Reject: the 200k creator-economy guru whose last 10 posts are course ads about newsletters they do not send.

Adjacent: 400 true fans, Sunday writing, not venture-scale media brands.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a paid newsletter that is not a Substack clone with extra steps, or a send that does not need a designer. A working send they can do with 10 test subscribers tonight.

CTA: Write in the box, hit send, show it in Gmail. Stop.

Forbid: Do not ask them to promise growth. Ask them to write, send, and show the inbox. No medical claims. No fake “not sponsored” energy when you paid them.

A login that sends, no migration call. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #newsletter. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone exporting a CSV from Substack and still not knowing where to go.

Substack-cut rants already have the audience; a send they can do from a markdown box is the product.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for newsletter tools