First notes apps campaign checklist

A first notes apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a blank note that saves in under a second actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 24-36, already bounced off Notion they use as a graveyard and Roam they felt dumb inside of, watches ‘my second brain is a junk drawer’ and Apple-Notes-is-enough videos on the train.
Write the problem in their mouth: I have a second brain and I still text myself the address.
Write what they already quit: Notion as a graveyard, Roam they felt dumb inside of, and Apple Notes they keep returning to in meetings.
Write what they watch: second-brain collapse, ‘I built a system I do not open’, Apple Notes defense, PKM-shame.
Write the reject: the 80k PKM YouTuber whose last 15 videos are the same PARA recap with a new sponsor.
Write adjacent so the phone does not smear: meeting capture, junk-drawer shame, not Zettelkasten flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone opening a Notion workspace with 400 empty pages to find one address. Signal: the same junk-drawer face two commutes in a row.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #notetaking as a roster method.
Email. The contact is usually in a bio under a second-brain cohort; say this is an app inbox demo. Name a real video. Ask for the phone number.
If they won’t give a number, move on. PKM educators quote course prices for a desk tour.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A working inbox they can use in a meeting without a tutorial.
Tell them what to film: type the address, close it, find it. If they needed a graph, you overbuilt. Do not ask for a full PKM rebuild. Ask them to capture one address and find it later.
Give each creator their own code. Unique App Store codes, not a setup tour with 40 plugins.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a Zettelkasten graph and the phone will leave Apple-Notes-is-enough people. No demo. No download guarantee. You approve every creator and every rate.

Junk-drawer rants already have the audience; a fast inbox is the punchline they can film on the train.

First notes apps campaign checklist

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