Niche
How to find notes apps TikTok creators
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for notes apps creators. I try to put myself in the shoes of the person who would download this: US English, 24-36, already bounced off Notion they use as a graveyard and Roam they felt dumb inside of, watches ‘my second brain is a junk drawer’ and Apple-Notes-is-enough videos on the train. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.
I do not open #notetaking and call the spreadsheet research.
They watch second-brain collapse, ‘I built a system I do not open’, Apple Notes defense, PKM-shame. They already tried Notion as a graveyard, Roam they felt dumb inside of, and Apple Notes they keep returning to in meetings. Adjacent is meeting capture, junk-drawer shame, not Zettelkasten flex. Skip the 80k PKM YouTuber whose last 15 videos are the same PARA recap with a new sponsor.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
What keeps showing up in this feed
The same junk-drawer face two commutes in a row. The example I want in my head: someone opening a Notion workspace with 400 empty pages to find one address.
Junk-drawer rants already have the audience; a fast inbox is the punchline they can film on the train.
Doing this by hand is kind of soul-crushing. Like a Zettelkasten graph and the phone will leave Apple-Notes-is-enough people. That is why I automated the scrolling. Scout is $1,500/month for the list.
The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.
Reject list, written down
Write the reject before you scroll: the 80k PKM YouTuber whose last 15 videos are the same PARA recap with a new sponsor. Also skip anyone whose last dozen posts are collab ads and who has never talked about second-brain collapse, ‘I built a system I do not open’, Apple Notes defense, PKM-shame.
If they only exist under #notetaking, they wanted brands to find them. That is not who is being served to the person who would download this tonight.
50k floor
I want roughly 50k average views because the economics will not work otherwise. PKM educators quote course prices for a desk tour. $700 a post for 1k views is a money sink.
If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.
Where JumpTrend sits
Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.
Money page: jumptrend.co/for/notes-apps.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for notes apps