How to find outdoor apparel brands TikTok creators

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for outdoor apparel brands creators. I try to put myself in the shoes of your client’s customer: the client’s customer is US English, 26-42, already bounced off a fashion-outdoor jacket that wet out on mile two and a Patagonia wait they cannot get, watches ‘this jacket wet out’ and parking-lot-trailhead videos before a Saturday hike. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open #gorpcore and call the spreadsheet research.

They watch wet-out rants, trailhead parking-lot, ‘fashion outdoor’, layering-fails. They already tried a fashion-outdoor jacket that wet out, a Patagonia they cannot get in size, and a cheap Amazon rain shell. Adjacent is wet-out, trailhead, not summit selfies for a trip. Skip the 600k trail influencer whose grid is brand trips.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same wet-out face two Saturdays. The example I want in my head: someone wringing out a fashion jacket at a trailhead.

Wet-out rants already have the audience; a jacket that is actually in stock in their size is the demo.

Doing this by hand is kind of soul-crushing. Like a summit-selfie and you will leave the parking-lot trailhead. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the 600k trail influencer whose grid is brand trips. Also skip anyone whose last dozen posts are collab ads and who has never talked about wet-out rants, trailhead parking-lot, ‘fashion outdoor’, layering-fails.

If they only exist under #gorpcore, they wanted brands to find them. That is not who is being served to your client’s customer tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. Brand-trip talent quote outdoor-apparel campaign rates. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/outdoor-apparel.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for outdoor apparel brands