How to launch an outdoor apparel brand influencer campaign

I launch an outdoor apparel brand influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: the client’s customer is US English, 26-42, already bounced off a fashion-outdoor jacket that wet out on mile two and a Patagonia wait they cannot get, watches ‘this jacket wet out’ and parking-lot-trailhead videos before a Saturday hike. It looked like a hiking jacket in the photo and it wet out on mile two. They already tried a fashion-outdoor jacket that wet out, a Patagonia they cannot get in size, and a cheap Amazon rain shell.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/outdoor-apparel. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write your client’s customer. It looked like a hiking jacket in the photo and it wet out on mile two. What they watch: wet-out rants, trailhead parking-lot, ‘fashion outdoor’, layering-fails. Adjacent: wet-out, trailhead, not summit selfies for a trip. Reject: the 600k trail influencer whose grid is brand trips. Do not ask for a summit. Ask them to walk in rain in the size that is in stock.

Steal the shape at jumptrend.co/brief. The client’s live PDP with real sizes. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a live rain jacket in two colors, or a fleece the client has in the size on the site. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone wringing out a fashion jacket at a trailhead. Signal: the same wet-out face two Saturdays.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a summit-selfie and you will leave the parking-lot trailhead. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small hiker bio, not a talent agency. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a live rain jacket in two colors, or a fleece the client has in the size on the site does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Brand-trip talent quote outdoor-apparel campaign rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure codes on a live size/color SKU separately. Views are not UA. Unique codes, not a summit clip with 8 other logos.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. The jacket on a real wet walk, not a studio fog machine. Wear the in-stock size in rain, show the inside, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.