Niche
How to find password managers TikTok creators
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for password managers creators. I try to put myself in the shoes of the person who would download this: US English, 28-45, already bounced off LastPass news and a Notes app of passwords they screenshot, watches ‘LastPass scared me’ and ‘I reset this account for the third time’ videos after a lockout. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.
I do not open #passwordmanager and call the spreadsheet research.
They watch LastPass scare, lockout recaps, ‘I emailed myself a password’, family-sharing fights. They already tried LastPass they no longer trust, iCloud Keychain they do not understand, and a Notes screenshot of logins. Adjacent is lockout shame, family sharing, not homelab flex. Skip the cybersecurity YouTuber whose whole grid is VPN deals.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
What keeps showing up in this feed
The same lockout recap face after two different site outages. The example I want in my head: someone locked out of email, scrolling a Notes screenshot that is a year old.
Lockout recaps already have the audience; a vault they can actually share with a partner is the next beat.
Doing this by hand is kind of soul-crushing. Like a homelab rack video and you will leave the lockout-shame people. That is why I automated the scrolling. Scout is $1,500/month for the list.
The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.
Reject list, written down
Write the reject before you scroll: the cybersecurity YouTuber whose whole grid is VPN deals. Also skip anyone whose last dozen posts are collab ads and who has never talked about LastPass scare, lockout recaps, ‘I emailed myself a password’, family-sharing fights.
If they only exist under #passwordmanager, they wanted brands to find them. That is not who is being served to the person who would download this tonight.
50k floor
I want roughly 50k average views because the economics will not work otherwise. VPN creators quote bundle rates because that is the affiliate. $700 a post for 1k views is a money sink.
If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.
Where JumpTrend sits
Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.
Money page: jumptrend.co/for/password-managers.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for password managers