How to launch a password manager influencer campaign

I launch a password manager influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 28-45, already bounced off LastPass news and a Notes app of passwords they screenshot, watches ‘LastPass scared me’ and ‘I reset this account for the third time’ videos after a lockout. I got locked out and the backup was a screenshot in an album called ‘receipts’. They already tried LastPass they no longer trust, iCloud Keychain they do not understand, and a Notes screenshot of logins.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/password-managers. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. I got locked out and the backup was a screenshot in an album called ‘receipts’. What they watch: LastPass scare, lockout recaps, ‘I emailed myself a password’, family-sharing fights. Adjacent: lockout shame, family sharing, not homelab flex. Reject: the cybersecurity YouTuber whose whole grid is VPN deals. Do not ask them to claim they are now ‘secure.’ Ask them to save one login and autofill it.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is save-a-login, not an enterprise admin console. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a family vault that is not a 40-minute IT lecture, or an autofill that survives an iOS update. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone locked out of email, scrolling a Notes screenshot that is a year old. Signal: the same lockout recap face after two different site outages.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a homelab rack video and you will leave the lockout-shame people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a bio full of VPN links; write that this is a password-manager post only. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a family vault that is not a 40-minute IT lecture, or an autofill that survives an iOS update does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. VPN creators quote bundle rates because that is the affiliate. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a VPN-and-manager bundle pitch.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A working vault they can put one login into tonight. Save one login, autofill it, show the family share. Stop.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.