How to find pet food brands Instagram creators

I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.

The person: the client’s customer is US English, 25-42, already bounced off a grocery bag that upset a stomach and a boutique brand that ghosted a shipment, watches ‘this food wrecked my dog for a week’ and unboxing-the-wrong-recipe videos after a vet bill. They watch upset-stomach recaps, ghosted-subscription, wrong-recipe unboxings, vet-bill dread. They already tried a grocery bag that upset a stomach, a boutique that ghosted a shipment, and a vet food they cannot afford forever. Skip the 2M pet account that is a costume page.

Instagram pets are costumes; TikTok after a vet bill is the recap. Email the recap. No cure language.

What I actually do on Instagram

Fresh account. Real phones. I try to put myself in the shoes of your client’s customer. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Example I want to see: someone showing a bag they switched from after a bad week, without claiming a cure. Signal: the same vet-bill-dread face two weeks.

I prefer email. The contact is usually in a small dog-parent bio, not a costume brand kit. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.

Reels vs FYP

TikTok’s For You is a night session for upset-stomach recaps, ghosted-subscription, wrong-recipe unboxings, vet-bill dread. Instagram still has a grid, a bio, and a Shop sticker. Instagram pets are costumes; TikTok after a vet bill is the recap. Email the recap. No cure language.

Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.

Like a talking-dog costume and you will leave the vet-bill people. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.

The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/pet-food.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for pet food brands