How to find phone cases TikTok creators

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for phone cases creators. I try to put myself in the shoes of the person who would buy this SKU: US English, 18-32, already bounced off a case that yellowed and a cheap one that cracked on a drop, watches ‘this case yellowed in a month’ and drop-test videos on a sidewalk. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open #phonecase and call the spreadsheet research.

They watch yellowed-case, cracked-on-drop, MagSafe-misalign, ‘it said for my phone and the buttons miss’. They already tried a case that yellowed, a cheap one that cracked, and an official case they would not pay for. Adjacent is sidewalk drop, yellowing, not fashion-case hauls. Skip the 1M case-haul who films 20 colors and never drops one.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same yellowed-clear face two sidewalk videos. The example I want in my head: someone holding a yellowed clear case next to a new phone.

Yellowing rants already have the audience; a live MagSafe case for the current model is the demo.

Doing this by hand is kind of soul-crushing. Like a fashion-case haul and you will leave the yellowed-clear people. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the 1M case-haul who films 20 colors and never drops one. Also skip anyone whose last dozen posts are collab ads and who has never talked about yellowed-case, cracked-on-drop, MagSafe-misalign, ‘it said for my phone and the buttons miss’.

If they only exist under #phonecase, they wanted brands to find them. That is not who is being served to the person who would buy this SKU tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. Case-haul accounts quote fashion rates. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/phone-cases.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for phone cases