How to launch a phone case influencer campaign

I launch a phone case influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 18-32, already bounced off a case that yellowed and a cheap one that cracked on a drop, watches ‘this case yellowed in a month’ and drop-test videos on a sidewalk. It was clear in the listing and it is yellow in my pocket, and the buttons miss. They already tried a case that yellowed, a cheap one that cracked, and an official case they would not pay for.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/phone-cases. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would buy this SKU. It was clear in the listing and it is yellow in my pocket, and the buttons miss. What they watch: yellowed-case, cracked-on-drop, MagSafe-misalign, ‘it said for my phone and the buttons miss’. Adjacent: sidewalk drop, yellowing, not fashion-case hauls. Reject: the 1M case-haul who films 20 colors and never drops one. Do not ask for 20 colors. Ask them to put it on the current phone and drop it from pocket height.

Steal the shape at jumptrend.co/brief. A live case for the current iPhone, MagSafe named, in stock. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a live MagSafe case for the current iPhone, or a color that is in stock for that model. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone holding a yellowed clear case next to a new phone. Signal: the same yellowed-clear face two sidewalk videos.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a fashion-case haul and you will leave the yellowed-clear people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small everyday-phone bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a live MagSafe case for the current iPhone, or a color that is in stock for that model does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Case-haul accounts quote fashion rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure Shop or site codes on a live model/color separately. Views are not UA. Unique codes, not a 20-color dump.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. The case on the current phone, a real drop onto a sidewalk they accept. Case on the current phone, MagSafe wallet test, pocket-height drop, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.