How to write a phone case creator brief

A phone case creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 18-32, already bounced off a case that yellowed and a cheap one that cracked on a drop, watches ‘this case yellowed in a month’ and drop-test videos on a sidewalk.

Problem in their mouth: It was clear in the listing and it is yellow in my pocket, and the buttons miss.

Already tried: a case that yellowed, a cheap one that cracked, and an official case they would not pay for.

Watch: yellowed-case, cracked-on-drop, MagSafe-misalign, ‘it said for my phone and the buttons miss’.

Reject: the 1M case-haul who films 20 colors and never drops one.

Adjacent: sidewalk drop, yellowing, not fashion-case hauls.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live MagSafe case for the current iPhone, or a color that is in stock for that model. A live case for the current iPhone, MagSafe named, in stock.

CTA: Case on the current phone, MagSafe wallet test, pocket-height drop, drop the code.

Forbid: Do not ask for 20 colors. Ask them to put it on the current phone and drop it from pocket height. No medical claims. No fake “not sponsored” energy when you paid them.

The case on the current phone, a real drop onto a sidewalk they accept. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #phonecase. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone holding a yellowed clear case next to a new phone.

Yellowing rants already have the audience; a live MagSafe case for the current model is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for phone cases