How to launch a mobile photography app influencer campaign

I launch a mobile photography app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 22-34, already bounced off VSCO they pay for and never open and Lightroom presets they cannot remember, watches ‘iPhone can look like Portra’ and over-edited-selfie regret videos on the walk home. I just wanted the photo to look like the walk felt, and the pack turned everyone orange. They already tried VSCO they resent paying for, a $19 preset pack they used twice, and the native Camera app they keep returning to in a hurry.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/photography-apps. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. I just wanted the photo to look like the walk felt, and the pack turned everyone orange. What they watch: iPhone-Portra recipes, over-edited regret, ‘I bought another preset pack’, JPEG-vs-raw arguments. Adjacent: walk-home snapshots, not wedding-photographer education. Reject: the preset-pack seller whose whole grid is the same orange skin. Do not ask them to sell a pack in your video. Ask them to shoot one walk in the app.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a shutter, not a storefront of packs. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a film-recipe camera that is not a 40-preset pack, or a manual camera that does not look like a video editor. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone showing a photo they liked, then the same photo after a pack made the skin plastic. Signal: the same Portra-on-iPhone face two evening walks in a row.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a wedding-education video and you will leave the walk-home snapshot people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a bio that is a Gumroad pack; write that you are buying a camera-app demo. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a film-recipe camera that is not a 40-preset pack, or a manual camera that does not look like a video editor does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Preset sellers quote pack-launch rates because that is the SKU. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a photo dump that never names the app.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A working camera they can shoot with on tonight’s walk. Open the camera, shoot the walk, do not open a pack.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.