How to write a mobile photography app creator brief

A mobile photography app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 22-34, already bounced off VSCO they pay for and never open and Lightroom presets they cannot remember, watches ‘iPhone can look like Portra’ and over-edited-selfie regret videos on the walk home.

Problem in their mouth: I just wanted the photo to look like the walk felt, and the pack turned everyone orange.

Already tried: VSCO they resent paying for, a $19 preset pack they used twice, and the native Camera app they keep returning to in a hurry.

Watch: iPhone-Portra recipes, over-edited regret, ‘I bought another preset pack’, JPEG-vs-raw arguments.

Reject: the preset-pack seller whose whole grid is the same orange skin.

Adjacent: walk-home snapshots, not wedding-photographer education.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a film-recipe camera that is not a 40-preset pack, or a manual camera that does not look like a video editor. A live listing whose first screenshot is a shutter, not a storefront of packs.

CTA: Open the camera, shoot the walk, do not open a pack.

Forbid: Do not ask them to sell a pack in your video. Ask them to shoot one walk in the app. No medical claims. No fake “not sponsored” energy when you paid them.

A working camera they can shoot with on tonight’s walk. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #iphonephotography. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone showing a photo they liked, then the same photo after a pack made the skin plastic.

Recipe videos already have the audience; a camera that bakes one look in is the thing they can open on the walk.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for mobile photography apps