Niche
How to find mobile photography apps Instagram creators
I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.
The person: US English, 22-34, already bounced off VSCO they pay for and never open and Lightroom presets they cannot remember, watches ‘iPhone can look like Portra’ and over-edited-selfie regret videos on the walk home. They watch iPhone-Portra recipes, over-edited regret, ‘I bought another preset pack’, JPEG-vs-raw arguments. They already tried VSCO they resent paying for, a $19 preset pack they used twice, and the native Camera app they keep returning to in a hurry. Skip the preset-pack seller whose whole grid is the same orange skin.
Instagram is the preset shop; TikTok is the recipe walk-through. Email the recipe person whose bio is not a pack.
What I actually do on Instagram
Fresh account. Real phones. I try to put myself in the shoes of the person who would download this. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
Example I want to see: someone showing a photo they liked, then the same photo after a pack made the skin plastic. Signal: the same Portra-on-iPhone face two evening walks in a row.
I prefer email. The contact is usually in a bio that is a Gumroad pack; write that you are buying a camera-app demo. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.
Reels vs FYP
TikTok’s For You is a night session for iPhone-Portra recipes, over-edited regret, ‘I bought another preset pack’, JPEG-vs-raw arguments. Instagram still has a grid, a bio, and a Shop sticker. Instagram is the preset shop; TikTok is the recipe walk-through. Email the recipe person whose bio is not a pack.
Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Like a wedding-education video and you will leave the walk-home snapshot people. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.
The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/photography-apps.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for mobile photography apps