Niche
Mobile photography apps vs a creator marketplace
A creator marketplace is a real product. It is a catalog of people who signed up to get deals. I still want the people the algorithm is already pushing to the person who would download this this week.
In mobile photography apps: the tag is preset sellers and Lightroom educators; they want pack affiliates, not a camera app.
The person: US English, 22-34, already bounced off VSCO they pay for and never open and Lightroom presets they cannot remember, watches ‘iPhone can look like Portra’ and over-edited-selfie regret videos on the walk home. Example: someone showing a photo they liked, then the same photo after a pack made the skin plastic. Skip the preset-pack seller whose whole grid is the same orange skin.
How I actually work without the catalog
Marketplaces are good when you need a body in a niche and you can live with applicants. They are fast. They are public. Your client or your competitor can buy a version of the same list.
I scroll Instagram, TikTok, and YouTube as that person on real phones. Scout is $1,500/month for that list. Outreach is $2,500 if contacting should not be your job. Dealmaker is $5,000 if the yes should not live in DMs. Creator fees extra. No demo. No download guarantee.
Recipe videos already have the audience; a camera that bakes one look in is the thing they can open on the walk.
When to use which
Use a marketplace if you need a 200-person CRM for a store catalog. Use a feed session if you shipped a film-recipe camera that is not a 40-preset pack, or a manual camera that does not look like a video editor and you need names this week from the people already in the room.
Preset sellers quote pack-launch rates because that is the SKU. I want roughly 50k average views. Below that, $700 a post for 1k views is a money sink. A Minimum View Guarantee on a call is how I keep the deal honest. Example: $2000 / 4 posts / 1M views. Over email you just get the first number.
If you do this right, ie at scale, you will have many other creators to choose from.
Money page: jumptrend.co/for/photography-apps. Campaigns: jumptrend.co/campaigns.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for mobile photography apps