First pickleball apps campaign checklist

A first pickleball apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a court and a time, not a social feed actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 28-52, already bounced off a Facebook group that is 80 percent open-play drama and a DUPR they cannot log a rec game in, watches the group is drama and parking-lot-court-hunt videos after work.
Write the problem in their mouth: The group said court 3 and court 3 was a lesson, and I am in the parking lot in shoes.
Write what they already quit: a Facebook group that is drama, DUPR they cannot log a rec game in, and a group text that is always wrong about the court.
Write what they watch: group-is-drama, parking-lot-court-hunt, DUPR-maze, after-work-open-play.
Write the reject: the 400k pickleball-influencer whose grid is a paddle brand trip.
Write adjacent so the phone does not smear: parking-lot hunts, group drama, not paddle-flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone in a parking lot because the group said court 3 and court 3 was a lesson. Signal: the same parking-lot face two after-work days.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip pickleball tag as a roster method.
Email. The contact is usually in a small after-work-play bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Pickleball influencers quote paddle-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
Find a court they can play after work.
Tell them what to film: find a court after work, show it is not a lesson, drop the code. Do not ask for a paddle unboxing. Ask them to find a court after work.
Give each creator their own code. Unique App Store codes, not a paddle tour.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a paddle unboxing and you will leave the parking-lot people. No demo. No download guarantee. You approve every creator and every rate.

Group-is-drama rants already have the audience; a court they can trust after work is the product.

First pickleball apps campaign checklist

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