How to launch a pickleball app influencer campaign

I launch a pickleball app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 28-52, already bounced off a Facebook group that is 80 percent open-play drama and a DUPR they cannot log a rec game in, watches the group is drama and parking-lot-court-hunt videos after work. The group said court 3 and court 3 was a lesson, and I am in the parking lot in shoes. They already tried a Facebook group that is drama, DUPR they cannot log a rec game in, and a group text that is always wrong about the court.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/pickleball-apps. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. The group said court 3 and court 3 was a lesson, and I am in the parking lot in shoes. What they watch: group-is-drama, parking-lot-court-hunt, DUPR-maze, after-work-open-play. Adjacent: parking-lot hunts, group drama, not paddle-flex. Reject: the 400k pickleball-influencer whose grid is a paddle brand trip. Do not ask for a paddle unboxing. Ask them to find a court after work.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a court and a time, not a social feed. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a court-finder that is not a Facebook group, or a rating log that is not a DUPR maze. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone in a parking lot because the group said court 3 and court 3 was a lesson. Signal: the same parking-lot face two after-work days.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a paddle unboxing and you will leave the parking-lot people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small after-work-play bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a court-finder that is not a Facebook group, or a rating log that is not a DUPR maze does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Pickleball influencers quote paddle-haul rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a paddle tour.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. Find a court they can play after work. Find a court after work, show it is not a lesson, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.