First poker bankroll apps campaign checklist

A first poker bankroll apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing that is a bankroll log, not a solver and not a real-money table actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 24-40, already bounced off a Google Sheet of sessions and a poker-Twitter tracker they stopped opening after a downswing, watches ‘I cannot tell if I am running bad or playing bad’ and home-game-recap videos at 1am.
Write the problem in their mouth: I cannot tell if I am running bad because I only log the nights I cash.
Write what they already quit: a Google Sheet of sessions, a tracker they only opened on upswings, and notes on a poker-Twitter alt.
Write what they watch: downswing recaps, home-game stories, ‘my sheet is three weeks behind’, live-vs-online arguments.
Write the reject: the staking-and-course seller whose thumbnails are stacks of cash.
Write adjacent so the phone does not smear: session logging, home games, not casino glam and not sports-betting picks.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone guessing their monthly win because the sheet is three weeks behind. Signal: the same 1am downswing face two weeks in a row.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #poker as a roster method.
Email. The contact is usually in a bio under a poker course; say this is a bankroll-app demo, not a staking deal. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Course-sellers quote staking prices for a talking head.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A working session form they can fill in the parking lot.
Tell them what to film: log the session, including the loss, show the graph. Stop. Do not ask them to film a huge win as your result. Ask them to log a losing session honestly.
Give each creator their own code. Unique App Store codes, not a cash-flex clip with your logo.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a cash-flex video and you will leave the home-game recap people. No demo. No download guarantee. You approve every creator and every rate.

Downswing recaps already have the audience; a log they will open after a losing night is the product.

First poker bankroll apps campaign checklist

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