How to launch a poker bankroll app influencer campaign

I launch a poker bankroll app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 24-40, already bounced off a Google Sheet of sessions and a poker-Twitter tracker they stopped opening after a downswing, watches ‘I cannot tell if I am running bad or playing bad’ and home-game-recap videos at 1am. I cannot tell if I am running bad because I only log the nights I cash. They already tried a Google Sheet of sessions, a tracker they only opened on upswings, and notes on a poker-Twitter alt.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/poker-bankroll-apps. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. I cannot tell if I am running bad because I only log the nights I cash. What they watch: downswing recaps, home-game stories, ‘my sheet is three weeks behind’, live-vs-online arguments. Adjacent: session logging, home games, not casino glam and not sports-betting picks. Reject: the staking-and-course seller whose thumbnails are stacks of cash. Do not ask them to film a huge win as your result. Ask them to log a losing session honestly.

Steal the shape at jumptrend.co/brief. A live listing that is a bankroll log, not a solver and not a real-money table. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a session log that is not a solver, or a bankroll graph that survives a downswing without a pep talk. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone guessing their monthly win because the sheet is three weeks behind. Signal: the same 1am downswing face two weeks in a row.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a cash-flex video and you will leave the home-game recap people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a bio under a poker course; say this is a bankroll-app demo, not a staking deal. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a session log that is not a solver, or a bankroll graph that survives a downswing without a pep talk does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Course-sellers quote staking prices for a talking head. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a cash-flex clip with your logo.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A working session form they can fill in the parking lot. Log the session, including the loss, show the graph. Stop.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.