First portable blenders campaign checklist

A first portable blenders campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live blender in stock, charge time on the page actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 21-34, already bounced off a USB blender that died mid-smoothie and a full blender they will not get out at work, watches ‘this blender died at work’ and chunky-protein videos at a desk.
Write the problem in their mouth: It blended in the ad and it died in the break room with ice still in it.
Write what they already quit: a USB blender that died mid-blend, a full blender they will not pack, and a shaker bottle they hate.
Write what they watch: died-at-work, chunky-protein, USB-charge-fail, ‘I will not get the big blender out’.
Write the reject: the 700k kitchen-gadget reviewer who tests 10 blenders for a roundup.
Write adjacent so the phone does not smear: desk blend, USB death, not kitchen-renovation.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone sipping a chunky shake because the cup died at 40 percent. Signal: the same chunky-sip face two workdays.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #portableblender as a roster method.
Email. The contact is usually in a small desk-lunch bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Gadget reviewers quote roundup rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
The cup at a real desk, ice in it.
Tell them what to film: charge it, blend ice at a desk, show it finishes, drop the code. Do not ask for a 10-blender test. Ask them to blend ice at a desk on one charge.
Give each creator their own code. Unique codes, not a 10-blender roundup.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a kitchen-renovation and you will leave the break-room people. No demo. No download guarantee. You approve every creator and every rate.

Died-at-work rants already have the audience; a live cup with a named charge time is the demo.

First portable blenders campaign checklist

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