Niche
How to find portable blenders TikTok creators
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for portable blenders creators. I try to put myself in the shoes of the person who would buy this SKU: US English, 21-34, already bounced off a USB blender that died mid-smoothie and a full blender they will not get out at work, watches ‘this blender died at work’ and chunky-protein videos at a desk. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.
I do not open #portableblender and call the spreadsheet research.
They watch died-at-work, chunky-protein, USB-charge-fail, ‘I will not get the big blender out’. They already tried a USB blender that died mid-blend, a full blender they will not pack, and a shaker bottle they hate. Adjacent is desk blend, USB death, not kitchen-renovation. Skip the 700k kitchen-gadget reviewer who tests 10 blenders for a roundup.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
What keeps showing up in this feed
The same chunky-sip face two workdays. The example I want in my head: someone sipping a chunky shake because the cup died at 40 percent.
Died-at-work rants already have the audience; a live cup with a named charge time is the demo.
Doing this by hand is kind of soul-crushing. Like a kitchen-renovation and you will leave the break-room people. That is why I automated the scrolling. Scout is $1,500/month for the list.
The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.
Reject list, written down
Write the reject before you scroll: the 700k kitchen-gadget reviewer who tests 10 blenders for a roundup. Also skip anyone whose last dozen posts are collab ads and who has never talked about died-at-work, chunky-protein, USB-charge-fail, ‘I will not get the big blender out’.
If they only exist under #portableblender, they wanted brands to find them. That is not who is being served to the person who would buy this SKU tonight.
50k floor
I want roughly 50k average views because the economics will not work otherwise. Gadget reviewers quote roundup rates. $700 a post for 1k views is a money sink.
If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.
Where JumpTrend sits
Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.
Money page: jumptrend.co/for/portable-blenders.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for portable blenders