How to write a portable blender creator brief

A portable blender creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 21-34, already bounced off a USB blender that died mid-smoothie and a full blender they will not get out at work, watches ‘this blender died at work’ and chunky-protein videos at a desk.

Problem in their mouth: It blended in the ad and it died in the break room with ice still in it.

Already tried: a USB blender that died mid-blend, a full blender they will not pack, and a shaker bottle they hate.

Watch: died-at-work, chunky-protein, USB-charge-fail, ‘I will not get the big blender out’.

Reject: the 700k kitchen-gadget reviewer who tests 10 blenders for a roundup.

Adjacent: desk blend, USB death, not kitchen-renovation.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live USB blender in stock, or a cup that names the charge time. A live blender in stock, charge time on the page.

CTA: Charge it, blend ice at a desk, show it finishes, drop the code.

Forbid: Do not ask for a 10-blender test. Ask them to blend ice at a desk on one charge. No medical claims. No fake “not sponsored” energy when you paid them.

The cup at a real desk, ice in it. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #portableblender. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone sipping a chunky shake because the cup died at 40 percent.

Died-at-work rants already have the audience; a live cup with a named charge time is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for portable blenders