How to launch a protein snack influencer campaign

I launch a protein snack influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 22-36, already bounced off a chalky bar they threw away and a ‘healthy’ snack that was candy, watches ‘this protein bar is candy’ and desk-drawer-graveyard videos at 3pm. It said 20g and it still tastes like a candy bar I would not finish. They already tried a chalky bar they threw away, a healthy snack that was candy, and a tub of powder they will not mix at work.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/protein-snacks. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would buy this SKU. It said 20g and it still tastes like a candy bar I would not finish. What they watch: chalky-bar, candy-in-disguise, 3pm-desk-drawer, ‘I cannot finish this bar’. Adjacent: 3pm desk, chalk hate, not bodybuilding stage. Reject: the gym influencer whose snack is a 12-tub storefront. Do not ask for a transformation. Ask them to eat it at 3pm and say if they finish it.

Steal the shape at jumptrend.co/brief. A live flavor in stock, not a coming-soon box. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a live box of the current flavor, or a bar that is actually in stock on Shop. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone breaking a bar and showing the candy-bar inside. Signal: the same 3pm-desk face two weekdays.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a bodybuilding cut and you will leave the 3pm desk. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small desk-snack bio, not a 12-tub storefront. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a live box of the current flavor, or a bar that is actually in stock on Shop does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Gym storefronts quote supplement-haul rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure Shop or site codes on a live box separately. Views are not UA. Unique codes, not a body claim.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. The bar at a real desk at 3pm. Eat it at the desk, show the flavor, drop the code. No outcomes.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.