How to write a protein snack creator brief

A protein snack creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 22-36, already bounced off a chalky bar they threw away and a ‘healthy’ snack that was candy, watches ‘this protein bar is candy’ and desk-drawer-graveyard videos at 3pm.

Problem in their mouth: It said 20g and it still tastes like a candy bar I would not finish.

Already tried: a chalky bar they threw away, a healthy snack that was candy, and a tub of powder they will not mix at work.

Watch: chalky-bar, candy-in-disguise, 3pm-desk-drawer, ‘I cannot finish this bar’.

Reject: the gym influencer whose snack is a 12-tub storefront.

Adjacent: 3pm desk, chalk hate, not bodybuilding stage.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live box of the current flavor, or a bar that is actually in stock on Shop. A live flavor in stock, not a coming-soon box.

CTA: Eat it at the desk, show the flavor, drop the code. No outcomes.

Forbid: Do not ask for a transformation. Ask them to eat it at 3pm and say if they finish it. No medical claims. No fake “not sponsored” energy when you paid them.

The bar at a real desk at 3pm. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #proteinsnack. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone breaking a bar and showing the candy-bar inside.

Candy-in-disguise rants already have the audience; a live flavor they will finish at a desk is the demo. No body claims.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for protein snacks