How to write a rhythm game creator brief

A rhythm game creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 16-28, already bounced off a rhythm game that hid songs behind IAP and a chart that needed four fingers they do not have on a commute, watches ‘the song is $4’ and bus-chart videos with one earbud in.

Problem in their mouth: I downloaded a rhythm game and the song I came for was $4, and the chart wanted four fingers on a moving bus.

Already tried: a rhythm game that hid songs behind IAP, a chart that needed four fingers, and a web rhythm they outgrew.

Watch: song-is-IAP, bus-charts, four-finger-gate, ‘I just wanted one song’.

Reject: the 400k rhythm YouTuber who only posts arcade cabinets.

Adjacent: bus charts, IAP songs, not arcade flex.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live rhythm game with a first song that is not a 200MB download, or a chart that is playable with thumbs. A live listing whose first screenshot is a thumb chart, not an arcade.

CTA: Install, play the first song with thumbs on a bus, drop the code.

Forbid: Do not ask for an arcade recap. Ask them to play the first song with thumbs. No medical claims. No fake “not sponsored” energy when you paid them.

A first song they can play on a bus. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #rhythmgame. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone unlocking a song screen that is a $4 wall.

IAP-song rants already have the audience; a first song they can play with thumbs on a bus is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for rhythm games