Niche

How to find rhythm games Instagram creators

Creator-powered user acquisition

I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.

The person: US English, 16-28, already bounced off a rhythm game that hid songs behind IAP and a chart that needed four fingers they do not have on a commute, watches ‘the song is $4’ and bus-chart videos with one earbud in. They watch song-is-IAP, bus-charts, four-finger-gate, ‘I just wanted one song’. They already tried a rhythm game that hid songs behind IAP, a chart that needed four fingers, and a web rhythm they outgrew. Skip the 400k rhythm YouTuber who only posts arcade cabinets.

Instagram is arcade stills; TikTok on the bus is the $4 song. Email the bus.

What I actually do on Instagram

Fresh account. Real phones. I try to put myself in the shoes of the person who would actually play the first session. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Example I want to see: someone unlocking a song screen that is a $4 wall. Signal: the same $4-song face two bus rides.

I prefer email. The contact is usually in a small mobile-rhythm bio. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.

Reels vs FYP

TikTok’s For You is a night session for song-is-IAP, bus-charts, four-finger-gate, ‘I just wanted one song’. Instagram still has a grid, a bio, and a Shop sticker. Instagram is arcade stills; TikTok on the bus is the $4 song. Email the bus.

Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.

Like an arcade cabinet and you will leave the bus-thumb people. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.

The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/rhythm-games.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for rhythm games