Rhythm games vs a creator marketplace

A creator marketplace is a real product. It is a catalog of people who signed up to get deals. I still want the people the algorithm is already pushing to the person who would actually play the first session this week.

In rhythm games: the tag is arcade YouTubers.

The person: US English, 16-28, already bounced off a rhythm game that hid songs behind IAP and a chart that needed four fingers they do not have on a commute, watches ‘the song is $4’ and bus-chart videos with one earbud in. Example: someone unlocking a song screen that is a $4 wall. Skip the 400k rhythm YouTuber who only posts arcade cabinets.

How I actually work without the catalog

Marketplaces are good when you need a body in a niche and you can live with applicants. They are fast. They are public. Your client or your competitor can buy a version of the same list.

I scroll Instagram, TikTok, and YouTube as that person on real phones. Scout is $1,500/month for that list. Outreach is $2,500 if contacting should not be your job. Dealmaker is $5,000 if the yes should not live in DMs. Creator fees extra. No demo. No download guarantee.

IAP-song rants already have the audience; a first song they can play with thumbs on a bus is the demo.

When to use which

Use a marketplace if you need a 200-person CRM for a store catalog. Use a feed session if you shipped a live rhythm game with a first song that is not a 200MB download, or a chart that is playable with thumbs and you need names this week from the people already in the room.

Arcade YouTubers quote launch rates. I want roughly 50k average views. Below that, $700 a post for 1k views is a money sink. A Minimum View Guarantee on a call is how I keep the deal honest. Example: $2000 / 4 posts / 1M views. Over email you just get the first number.

If you do this right, ie at scale, you will have many other creators to choose from.

Money page: jumptrend.co/for/rhythm-games. Campaigns: jumptrend.co/campaigns.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for rhythm games